ABOUT US

At LA Trading, we’re redefining what it means to advertise on the move.

The Future of Taxi-Based DOOH Advertising

Every taxi journey is a chosen moment, 10–30 minutes where people can relax, disconnect and engage fully with what’s in front of them. Our platform makes the most of that time, turning our in-taxi screens into immersive brand experiences that stay with people long after the journey ends.

Justin Down

Managing Director

CAPTIVE AUDIENCE:

Riders are focused and have limited distractions.

HIGH EXPOSURE:

Taxis operate throughout the day and night, ensuring maximum visibility.

HYPER-LOCAL TARGETING:

Reach specific areas, events, or demographics effectively.

COMPANY MISSION

Driving Smarter, More Measurable Advertising — One Journey at a Time.

At LA Trading, our mission is simple and unwavering: to transform everyday taxi journeys into high-impact digital advertising moments that deliver measurable results for brands across the UK.

We exist to bridge the gap between traditional out-of-home (OOH) and digital out-of-home (DOOH) — offering brands precision, connectivity, and accountability in an environment built for attention.

From local businesses to national advertisers, our mission is to help brands reach the right people, in the right city, at the right moment, through internal taxi screen advertising that works harder and delivers more.

WHAT THIS MEANS FOR OUR ADVERTISERS?

WHAT THIS MEANS FOR OUR ADVERTISERS!

Our mission ensures brands benefit from:

High-impact visibility- 
Measurable performance

 

Engaged, decision-ready audiences

Omnichannel campaign complementarity

UK-wide reach with precision targeting

We turn taxi screens into powerful media touchpoints that move people — and move brands.

DELIVERING DOOH INNOVATION, WITHOUT THE COMPLEXITY!

Brands want impact — not complexity.
Our mission is to provide:

– A seamless campaign setup
– Fast turnaround
– In-house creative support
– Centralised management
– Automated reporting
– Dedicated account support

We remove the friction so brands can focus on results.

Taxi journeys create a rare environment in modern media:
10–30 minutes of calm, uninterrupted dwell time.

Our mission is to harness that attention ethically and effectively, turning passive riders into active participants with:

  • Dynamic video ads
  • Interactive prompts
  • Location-aware messaging
  • Seamless offline → online pathways


We deliver brand stories at the moment audiences are most focused.

Every taxi journey creates movement through:

  • Financial districts
  • High streets
  • Retail hubs
  • Business parks
  • Tourist zones
  • Transport interchanges


Our mission is to use geo-data, routes, hotspots, and time-of-day insights to deliver precision at scale, ensuring every campaign reaches audiences where intent meets opportunity.

Whether a brand wants visibility in:

  • A single neighbourhood
  • A specific city
  • Multiple regions
  • Or nationwide coverage


LA Trading makes premium DOOH accessible, flexible, and scalable.

Our mission is to remove barriers so businesses of all sizes can access modern, measurable, location-based media.

Analytics & reporting redefine accountability in modern media:
Real-time, transparent performance insight at every touchpoint.

Our mission is to transform raw data into intelligent, actionable understanding, empowering brands with:

  • Live impression tracking
  • Verified proof-of-play
  • Deep location-based analytics
  • QR, NFC & engagement performance metrics


We measure results at the level where decisions are made — clearly, accurately, and in real time.

EXPLORE OUR BENEFITS

Why Leading Brands Choose Internal Digital Taxi Advertising (IDTA)

We combine captive attention, interactive engagement, and real-time analytics to deliver measurable brand results.

YOUR BRAND, IN THE BACKSEAT

WHY ADVERTISE WITH US?

Affordable and Effective Ads
95%
Unmissable Ad Placement
85%
Maximised Ad Exposure
98%

To make advertising accessible and affordable while transforming taxis into powerful marketing platforms. 

Through state-of-the-art digital screens inside taxis, we connect businesses with their ideal audience in a highly visible and impactful way. 

For taxi owners, we provide effortless income opportunities.

For advertisers, we offer a fresh, engaging, and direct way to reach customers where it matters most.

WHY PARTNER WITH US?

At LA Trading, we believe in the power of partnership. We’re not just selling space—we’re creating experiences that resonates, inspires, and drives action with your target audience. Your brand has a story to tell, our network has the stage. Together, we can captivate audiences and elevate your brands message.

MEET OUR TEAM

Check  out our collective commercial expertise.