Why Attention Isn’t Dead — It’s Just Moved
13 April 2026
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- Internal Taxi Advertising
Botswana's first nationwide in‑taxi screen network
CAPTIVE ENGAGEMENT: The Future of Taxi-Based DOOH Advertising
CAPTIVE ENGAGEMENT: The Future of Taxi-Based DOOH Advertising
Every taxi journey is a chosen moment, 10–45 minutes where people can relax, disconnect and engage fully with what’s in front of them. Our platform makes the most of that time, turning our in-taxi screens into immersive brand experiences that stay with people long after the journey ends.
Managing Director
Riders are focused and have limited distractions.
Taxis operate throughout the day and night, ensuring maximum visibility.
Reach specific areas, events, or demographics effectively.
Pioneering internal digital taxi ads, Public Transport Media stands as Botswana’s premier platform tailored for local businesses.
We have many advertising options for you, get in touch for more custom-made solutions.
We make advertising in Botswana accessible, affordable, and highly effective by transforming combi taxis into powerful, moving marketing platforms.
Using high-impact digital screens inside combis and taxis, we connect businesses with their ideal audience during daily commutes—delivering consistent visibility, strong engagement, and real-world results across key cities and routes.
For taxi and combi owners, we create a simple, passive income stream with no added effort.
For advertisers, we provide a fresh, targeted, and highly engaging way to reach customers at the right place and the right time—inside Botswana’s most active public transport network.
Dominating the advert space for you!
YOUR BRAND. EVERY JOURNEY. BOTSWANA.
Every day across Botswana, thousands of commuters — from professionals and families to students and tourists — rely on combi / taxis to get where they need to go.
With Internal Digital Taxi Advertising (IDTA), every journey becomes a powerful opportunity for your brand to connect with a highly engaged, captive audience.
From busy city routes to regional travel corridors, your message is seen, remembered, and repeated — right where attention is guaranteed
Our executive insight-driven expertise bridges strategy, innovation, creativity, and flawless delivery — giving brands confidence in campaigns that are insight-driven, seamlessly executed and built to engage audiences in motion while delivering measurable impact.
Ready to transform how your brand connects with audiences on the move? Book a strategy call with us today and discover how taxi advertising can drive measurable results across the Botswana.
From local startups to national names, we help brands grow their presence, boost awareness, and make a lasting impression — one journey at a time.
Public Transport Media isn’t just about advertising.
It’s about creating movement — for brands, businesses, and communities.
At Botswana Public Transport Media, we believe in the power of meaningful partnerships. We’re not just offering advertising space — we’re creating impactful, real-world experiences that connect with everyday commuters across Botswana.
Your brand has a story to tell, and our combi taxi network is the platform to bring it to life. From Gaborone to Francistown, Maun to Palapye, we place your message directly in front of engaged passengers throughout their journey.
Together, we capture attention, spark interest, and drive real action — elevating your brand where it matters most.
Taxi advertising in Botswana uses digital screens inside combi taxis to display your brand message directly to passengers during their journey. It transforms everyday travel into a high-impact advertising environment where attention is guaranteed.
Combi taxis provide:
– A captive audience with minimal distractions
– High daily exposure across busy routes
– Repeated visibility throughout the day
– Hyper-local targeting by town and route
This creates consistent brand awareness and real engagement compared to traditional media.
This allows you to reach the exact audience that matters most to your business.
Your advert is displayed on digital screens inside combi taxis across key locations such as Gaborone, Francistown, Maun, Palapye, Serowe, Mochudi, Mahalapye, Molepolole, Ghanzi, and Kasane/Kazungula.
Passengers view your content throughout their journey — typically between 10–45 minutes — ensuring strong message recall.
Our network delivers tens of thousands of daily passenger impressions across Botswana, with consistent exposure in high-traffic commuter routes.
Because passengers are seated and engaged, your advert benefits from longer viewing time and stronger recall than roadside advertising.
Interactive features like QR codes can drive instant engagement, website visits, or in-store traffic.
Longer campaigns build stronger recognition and repeated exposure
Once your advert is approved, campaigns can typically go live within a few days, making taxi advertising one of the fastest ways to launch a campaign in Botswana.
Pricing depends on:
-Number of taxis/screens
-Campaign duration
-Locations selected
-Type of advert
We offer flexible packages for both small businesses and national brands, making it an affordable advertising solution.
Our team ensures your campaign is clear, engaging, and built for maximum impact.
Creating a strategic network of cities and towns to best deliver your message to the nation.
OUR MODEL HAS A CORE-FOCUS AROUND — Nationwide Reach with Hyper Local Targeting.
LIVE. PROVEN. SCALABLE — Our locations are ready to move your brand.
PIXEL SIZE: 1280W X 800H PIXELS
FILE FORMAT: MPEG, MOV, AVI, JPG, PNG
FRAME RATE: 29.7FPS (MAX)
COMPRESSION CODEC: H.264
PIXEL SIZE: 800H X 1280H PIXELS
FILE FORMAT: MPEG, MOV, AVI, JPG, PNG
FRAME RATE: 29.7FPS (MAX)
Stay up to date with the latest news, insights, and innovations from LA Trading — driving the future of digital taxi advertising across the UK.
